Axis Group’s Design Engagement is a methodology comprised of four phases to completely understand the client and user needs to help architect a solution that addresses those needs. It is very goal oriented and is typically the first step when engaging a client. Our Visual Analytics team brings UX and data visualization principles to data analytics projects in various BI tools to produce design specifications for highly usable, useful, and desirable dashboards and applications.
Through our experience, we’ve seen that most clients have a good understanding of their business objectives and their data systems. However, they don’t know how to map their data to their business objectives with visual analytics that efficiently drive results. The outcomes are low-value applications that are rejected by users.
Our goal is to clarify a vision for a data solution and then translate that vision into a highly usable design that can be implemented, ensuring that clients get their application builds right the first time.