Axis Group designed a dashboard for us that was nothing short of miraculous! Axis designers uncovered the different business goals of our sales leadership team and translated them into a rich, effective dashboard that works for each of us. Their design is sure to help us reveal new insights for in-store performance.
VP of Sales, Fortune 500 US Retailer
Meeting the Challenge
How can we empower field managers with actionable store sales information?
Like many companies, our client relied on a legacy sales reporting system that generated reams of performance numbers but required field leaders to spend valuable time manipulating data to find insights that were truly actionable.
All the store performance numbers were there - sales, inventory and customer satisfaction figures - but the spreadsheets they emailed out didn’t tell managers what they actually could do to improve a store’s performance today. Our client needed a way to cut through all the noise.
That’s when they called Axis Group.
Axis designed a 360º view into the performance of all the stores in a district so they could identify where each store really needed help.
Using our Solution Design Methodology, Axis designed dashboards that focus attention on stores and departments that need immediate attention, identify opportunities to align a store’s inventory with sales performance and provide a “one-stop” performance overview for a store, district or region including “performance tear sheets” for district managers to use when visiting a store.
Regional VPs, who oversee sales and performance strategy for all districts in a region, finally had tools that helped increase sales and meet regional targets, identify leading and lagging stores and districts and compare trends across store hierarchy.
District Managers, who are responsible for visiting, reviewing and assisting stores in a particular district, could now identify stores that are behind sales targets, align departmental inventory to sales and compare performance of stores in a district.
Solution Sample: District Managers, who are responsible for visiting, reviewing and assisting stores in a particular district, could now identify stores that are behind sales targets, align departmental inventory to sales and compare performance of stores in a district.