Media Company

Project:  A major broadcasting company, a subsidiary of a multi-billion dollar media conglomerate, sought to improve management of its advertising revenues.  At the outset of the project, advertising sales data was maintained in multiple systems, causing fragmentation across different teams.  Data quality issues, limited use of existing reporting systems, and the need for manual intervention and long lead times to combine and report information led this organization to look for a better solution.  Kalido and Axis were chosen to build a system to consolidate the various data sources and allow the information to be shared by Sales, Finance, Budgeting, Billing and Collections departments.

Technology:  Kalido, Cognos.

Benefits:

• Access to previously unavailable information – with potential to increase advertising sales and collections.

• Increased productivity – finance staff spending time on analysis rather than gathering and formatting data.

• Up-to-date information -- reports available weekly instead of monthly.

• Centralized repository based on business model, that can easily be changed as business requirements change.

• Replacement of legacy reporting systems, eliminating the need for manual processing.